27.07.2022

Supply and demand in art: thanks to whom is the art environment developing? In today's article, we talk about the important role of the collector in the world of contemporary art.

Let's remember the well-known Maslow pyramid, aesthetic needs are far from basic, but they determine the level of human development. When we have satisfied the basic needs, we move to a new level of perception of aesthetics. That is why art is most often considered an elite environment. Collectors are people who have enough life resources, time, energy, and capital to come to the highest values, perception of aesthetics, and broadcasting to the audience. A collector is not just a person who has reached a certain standard of living and has come to satisfy his aesthetic needs, but someone thanks to whom modern aesthetics and tastes in contemporary art develop at the level of all cultural codes. At the level of architecture, design, technology, and art. Those who invest in art have a hand in this, scaling the meanings that they are interested in, and making them more accessible.

A collector does not just acquire art, he promotes cultural values and benefits all participants of cultural processes at once: artists, auctions, museums, galleries, art lovers, and ordinary people who attend exhibitions for self-development.

From the general to the private: the artist, thanks to the collector, receives funds for life and creativity, and sometimes gains fame; auctions receive money by reselling the works of these same collectors; museums often accept whole collections or works of individual artists as gifts, as well as donations and patronage; galleries, with the help of collectors, can present a wider selection at exhibitions and art lovers and all interested get the opportunity to see the collection of collectors in different exhibition spaces or online, thereby expanding their horizons. As a result: everyone wins, including the collector himself.

Many great art collections began with a private initiative and the interest of …


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